The logo consists of a close-up of Caillou dancing, while the music from the S from Hell and Palace Video logos (alongside others) play as Caillou says "Oooooooooooooooooooooooooooooooo...". After 16 seconds, Caillou stops talking and the sounds stop, and one green rectangle on the center saying "CAILLOU HOME VIDEO" in purple, appears. After 2 seconds after the moment the rectangle appears, the logo goes to black.
A second variant exists, this time showing Caillou's full body dancing with Daillou. The two say "Ooooooooooooooooooooooohhhhhhhhhhhhhh...." as the same music from the original variant plays, but this time with the 20th Century Fox and Key Video fanfares added into the mix. 10 seconds later, "CAILLOU HOME VIDEO" in blue zooms in to the center of the screen. Unlike the normal version, the audio plays throughout the entire logo.
There is a very different variant: consisting of a purple background with Caillou and Daillou standing on each side: then Caillou and Daillou point at each other and a red text saying "CAILLOU HOME VIDEO" forms in halves. The Palace Video logo music plays.
The 4th Variant With Caillou, Daillou and Dora Dancing While The Music Is From The Screen Gems Logo and MGM Home Video Fanfare Along Side Together, Caillou Says Oooooooooooooooooooooooooooooooooooooooooooooooooooo...". After 15 Seconds Later a Logo Appears, CAILLOU HOME VIDEO And Caillou Says Logo's Name.
In the Drillimation universe, Caillou runs into the logo as it appears on screen with the MGM home video fanfare playing in the background. After stopping, he says the logo's name.
In Konnichiku's version, it is a parody of the 1993 PBS Kids logo (a logo that Konnichiku considers scary) with Caillou, Daillou, and Baillou dancing and singing "This is Caillou Home Video!" and Caillou sings "Ooh ooh ooh" as Gilbert runs onto the screen and barks.